PipelineMagic · Free Tool
Ad Creative Strength Grader
Score your ad on 6 dimensions — headline, CTA, offer, trust, visual hierarchy, and audience relevance — and get a 0–100 grade with specific improvements.
Rate your ad creative
Headline / Hook Strength
Does the headline state a clear, specific benefit or result?+20pts
Does it call out a specific audience or situation?+20pts
Does it use a number or specific data point?+15pts
Does it create curiosity or an open loop?+15pts
Is it under 10 words?+15pts
Does it avoid generic phrases (amazing, best, great)?+15pts
CTA Strength
Is there exactly one clear CTA?+25pts
Does the CTA use an action verb (Get, Start, Try, Book, Download)?+25pts
Does the CTA communicate value, not just action ('Get Free Guide' vs 'Click Here')?+25pts
Is the CTA visible without scrolling/reading the whole ad?+25pts
Offer Specificity
Is the offer specific (e.g., '$500 off', 'Free 14-day trial', '30% savings')?+25pts
Is the price/value clearly stated?+20pts
Is there a clear deadline or urgency signal?+20pts
Is the offer believable and substantiated?+20pts
Is the offer relevant to the target audience?+15pts
Trust & Credibility
Does the ad include social proof (testimonial, reviews, numbers)?+30pts
Is there a brand logo or recognizable brand element?+20pts
Is there a guarantee, risk-reversal, or money-back mention?+25pts
Are there specific customer results or case study elements?+25pts
Visual Hierarchy
Primary message readability at a glance (1–5)
1/5
Text-to-image balance — not cluttered (1–5)
1/5
Audience Relevance
Does the ad speak directly to the target audience's pain point?+35pts
Does the messaging match the awareness level (cold/warm/hot)?+35pts
Does it avoid jargon that the audience wouldn't use?+30pts
Your score
2F
Poor — out of 100
Better copy helps — fixing the follow-up behind it helps more
Explore how your ad, funnel, and follow-up connect in PipelineMagic. Try the free builder, then unlock AI for $1 to build your private Pipeline and first funnel.