ROAS
4.80×
ROI
+188%
Revenue
$4,800
CPA
$50.00
Free
Calculators
Ad Spend ROI Calculator
Enter ad budget, CPC, conversion rate, and AOV. Outputs ROAS, revenue, CPA, and profit with a break-even progress bar.
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See where your business is leaking money.
Free calculators, audits, and planners built for owners who are tired of guessing. Run the numbers in minutes — then book a call when you are ready to fix what they reveal.
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Deeper reports
CAC · LTV · PAYBACK
$121
Cost per acquisition
CAC: $121LTV: $2,495
LTV:CAC
2.94:1
Payback
8.2 mo
Free
Calculators
CAC & LTV Calculator
Input all sales & marketing costs and new customers acquired. Outputs CAC, LTV:CAC ratio, payback period, and max affordable CAC.
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Calculators
Marketing Budget Calculator
Industry benchmark data + revenue slider. Outputs recommended spend by channel with justifications.
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Calculators
Email List Revenue Estimator
List size × open rate × CTR × conversion rate × AOV = estimated monthly email revenue.
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Calculators
Paid Ad Break-Even Calculator
Input margin, AOV, conversion rate. Outputs max CPA you can afford, break-even ROAS, and profitable CPC range.
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Calculators
Content ROI Calculator
Blog/video production cost vs. monthly organic traffic × lead conversion rate × deal size. Shows content payback timeline.
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Calculators
Service Business Pricing Calculator
Input hours, overhead, team cost, desired margin. Outputs minimum project price and retainer floor.
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Calculators
Lead Scoring Calculator
User inputs criteria (company size, title, engagement signals). Outputs a weighted lead score model they can copy.
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Calculators
Funnel Conversion Rate Benchmarks
Dropdown: industry + channel. Shows industry-average conversion rates vs. your own numbers at each funnel stage.
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Graders & Audits
Ad Creative Strength Grader
Deterministic rubric scores on: headline clarity, CTA strength, visual hierarchy, offer specificity, trust signals. 0–100 score.
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Graders & Audits
Landing Page Audit Checklist
27-point interactive checklist. User checks each element present on their page. Score + priority improvement list generated.
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Graders & Audits
Marketing Funnel Audit Tool
Stage-by-stage questionnaire. Scores awareness, consideration, conversion, retention. Highlights the biggest leak in your funnel.
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Graders & Audits
Email Subject Line Scorer
Deterministic scoring: length, power words, personalisation, curiosity gap, spam trigger words. No AI needed.
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Free
Graders & Audits
Social Media Profile Audit
Checklist-based: bio completeness, CTA clarity, posting frequency, content mix ratio, link-in-bio quality.
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Graders & Audits
Google Ads Quality Score Estimator
User inputs ad copy, keywords, landing page URL theme. Outputs estimated quality score + improvement suggestions.
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Graders & Audits
Marketing Tech Stack Efficiency Scorer
User checks the tools they use. Tool maps overlaps, gaps, and estimated wasted spend. Outputs stack grade + rationalization suggestions.
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Generators
UTM Link Builder
Form fields: source, medium, campaign, content, term. Outputs formatted UTM URL + QR code. Saves history in localStorage.
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Generators
Cold Email Sequence Generator
User inputs: ICP role, pain point, product, CTA. Outputs a 5-email sequence using AIDA, PAS, curiosity-gap frameworks.
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Generators
Ad Headline Swipe File Generator
User picks: product type + goal. Tool surfaces 20 proven headline formulas pre-filled with their context.
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Goals
Tag
Tag
Pain points
Tag
Tag
Channels
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Generators
Marketing Calendar Template Builder
User selects industry + quarter + business goal. Generates a pre-populated campaign calendar with channel mix.
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Local Owner
Service business · 5–20 crew
Goals
Stop the leakGrow marginLess admin
Pain points
Manual follow-upMissed invoices
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Generators
Buyer Persona Builder
Step-by-step form: demographics, job role, goals, pain points, objections, preferred channels. Outputs a printable persona card.
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Goals
Tag
Tag
Pain points
Tag
Tag
Channels
Tag
Tag
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Generators
Value Proposition Generator
User fills in: who they help, what problem they solve, how they're different. Outputs 3 value prop formats.
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Free
Generators
A/B Test Idea Generator
User selects: page type + current conversion rate. Outputs prioritized list of A/B test ideas ranked by expected lift.
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Databases
Marketing Benchmark Database
Filterable benchmarks: email open rates by industry, CPL by channel, social engagement rates, landing page CVRs.
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