Google Ads Quality Score Estimator
Estimate your Quality Score before you spend. Input your ad copy, keyword, and landing page details to see your score and CPC impact.
Ad Details
Landing Page & History
Quality Score Estimate
5/10
Average
Expected CTR5/10
Tip: Ensure your keyword appears in Headline 1 or 2, and use a strong CTA.
Ad Relevance3/10
Tip: Include the exact keyword in your description and display path.
Landing Page Exp.9/10
Tip: Make sure the page loads fast, works on mobile, and uses the keyword.
CPC Impact
| QS 10 | -50% CPC |
| QS 9 | -44% CPC |
| QS 8 | -38% CPC |
| QS 7 | -28% CPC |
| QS 6 | -17% CPC |
| QS 5 | 0% CPC |
| QS 4 | +25% CPC |
| QS 3 | +67% CPC |
| QS 2 | +150% CPC |
| QS 1 | +400% CPC |
Improving your score to an 8/10 could save you roughly $570/mo at your current spend level.
Quality score is one dial on a bigger machine
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