PipelineMagic · Free Tool

Landing Page Audit Checklist

27-point interactive audit across 6 areas — score your page, identify critical gaps, and get a prioritized improvement plan.

27-point checklist — check each item that applies to your page

Above the Fold0/6 checked

Headline clearly states what you do and who it's for

Critical · +10pts

Subheadline explains HOW you deliver the benefit

Critical · +10pts

Primary CTA is visible without scrolling

Critical · +10pts

Hero image/video shows product in use or result

High impact · +8pts

Value proposition is clear within 5 seconds

High impact · +8pts

Brand logo and minimal navigation (or none for ads)

Medium impact · +5pts

Social Proof

Customer testimonials with name, photo, and company

Logo strip of recognizable brands or clients

Quantified results ("3× more leads", "$2M saved")

Review stars or rating from G2/Trustpilot/Google

"Used by X customers" or "Trusted by X businesses"

CTA & Conversion

CTA button uses action verb + benefit ("Book a free estimate", not "Submit")

CTA repeated at bottom of page (at minimum)

Form has 5 fields or fewer (or single email capture)

No dead-end thank-you page (redirect to next step or offer)

Micro-conversion path exists (content download, free tool, etc.)

Trust & Risk Reversal

Guarantee, free estimate, or risk-free offer clearly visible

Privacy statement near email/form fields

Security badge or SSL trust indicator visible

Clear pricing (or clear 'pricing' CTA if complex)

Content & Copy

Benefits-led copy (not features)

Addresses the top 3 objections visitors have

FAQ section addressing key objections

Consistent messaging with the ad/source that drove the visitor

Technical & UX

Page loads in under 3 seconds (mobile)

Fully mobile-responsive (thumb-friendly buttons, readable text)

No distracting elements (pop-ups, auto-play video, excessive animations)

Your audit score

0/100

Poor

0 / 27 items checked

Your page has significant conversion leaks. Start with the critical items — they'll have the biggest impact.

Above the Fold

Social Proof

CTA & Conversion

Trust & Risk Reversal

Content & Copy

Technical & UX

A strong page still loses money if nobody follows up

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