Social Media Profile Audit
Audit your social media profiles with our comprehensive checklist and find the gaps that are costing you reach and conversions.
✓ LinkedIn
✓ Instagram
+ Google Business Profile
+ Facebook
Audit Checklist
LinkedIn
0%
Profile/logo image is professional and current
10 pts
Cover photo communicates value prop or social proof
10 pts
Tagline (200 chars) includes ICP and primary benefit
10 pts
About section has story, proof, and a CTA
8 pts
Featured section links to lead magnet or landing page
10 pts
Published a post within the last 7 days
10 pts
Content mix: 60% value, 30% proof, 10% offers
7 pts
Services page completed
8 pts
At least 5 recommendations from clients/partners
7 pts
Custom URL
5 pts
Instagram
0%
Bio states who you help and outcome
10 pts
Link in bio goes to landing page, not homepage
10 pts
Highlights cover services, results, FAQ
8 pts
Grid has consistent visual style
7 pts
Posting at least 3x per week to feed
10 pts
Stories published 4+ times per week
10 pts
Captions end with question or CTA
7 pts
Reels published at least weekly
10 pts
Connected to Meta Business Suite
5 pts
Profile category is specific
4 pts
Audit Results
0%
Overall Health Score
Poor
Priority Fix List
LinkedInProfile/logo image is professional and current
LinkedInCover photo communicates value prop or social proof
LinkedInTagline (200 chars) includes ICP and primary benefit
Fixing these items will have the highest impact on your reach and conversion.
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