UTM Link Builder
Build clean, properly formatted UTM tracking links for your marketing campaigns. Automatically formats spaces and special characters.
Link Configuration
Your Generated URL
Your generated UTM link will appear here...
UTM Parameter Reference Guide
utm_source
The referrer (e.g. google, newsletter, facebook). Identifies the site or platform sending the traffic.
utm_medium
The marketing medium (e.g. cpc, banner, email). Identifies the type of link used.
utm_campaign
The product, promo code, or slogan (e.g. spring_sale). Identifies a specific product promotion or strategic campaign.
utm_term
Identify the paid keywords (e.g. marketing+software). Usually used for search ads to identify the exact keyword that triggered the ad.
utm_content
Used to differentiate similar content or links within the same ad. For example, if you have two CTA links in the same email message.
Tracking the click is step one
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